With Season 3 filmed across Koh Samui, Phuket, Koh Phangan and Bangkok, viewers around the world are now daydreaming of opulent resorts, beachfront villas, exotic tropical gardens, poolside cocktails and sunset dinners wrapped in the warmth and magnetism of Thai culture and hospitality.
White Lotus Buzz: A Tourism Surge in the Making
Even before the show's 2025 release, curiosity and investment had already been ignited in these lush island destinations. According to Trip.com data cited by The Nation, flight and hotel bookings on Samui are up by almost 30% compared to last year. According to another online agency, British travellers are driving demand, with searches for Thailand up 53% year-on-year. Samui topped the list with an 88% jump in searches, while Phuket and Bangkok also saw search volumes jump by over 60%. (Bangkok Post).
Resorts, especially on Samui, have reported significant increases in bookings. Minor Hotels, owner of Anantara Bophut, Anantara Lawana and Anantara Mai Khao Phuket, all featured in the series, reported a website traffic rise of 104% year-on-year and a 41% spike in direct bookings in February. The Four Seasons Resort Koh Samui, which serves as The White Lotus Resort & Spa, has also experienced a substantial surge in online interest and reservations.
Luxury Property Interest Heats Up
The influence of The White Lotus has added a layer of allure to properties in Samui, Phuket, and Koh Phangan. Showcasing Thailand's idyllic beaches and lavish lifestyles has amplified global interest in tropical island real estate, positioning them as premier destinations for upscale investment.
In their Koh Samui Residential Report 2024* (March 2025), a leading real estate source highlighted a significant surge in the island's luxury property market. With 600 new condos and 80 villas expected in 2025, the forecast is for steady growth. Notably, more than 90% of demand stems from international buyers, particularly Europe, Australia and the Middle East. Prime locations such as Lamai Beach, Chaweng, Bophut and Mae Nam are experiencing heightened interest, with Lamai leading villa sales at a nearly 80% take-up rate.
According to the same source, in Phuket, the property market witnessed a record-high supply in 2024, with 14,718 new condominiums launched, bringing the inventory to over 37,000 units. By year-end, 63.64% had been absorbed, indicating robust demand. Luxury villas also saw increased interest, accounting for 18% of total property sales. Although other factors have impacted Phuket's growth, The White Lotus effect adds to the shine.
Step into the Scene: Live The White Lotus Lifestyle
Buyers inspired by the show's sumptuous settings and dramatic sea views can discover exclusive villas featured on the screen. Samujana Villas on Samui, nestled on a hillside above a private beach, played a key role during filming. With sleek modern design, panoramic views, and seamless indoor-outdoor living, these homes deliver that White Lotus fantasy. Perfectly positioned between the village of Choeng Mon and Chaweng, Samujana is blissfully secluded while remaining just minutes from the island's best beaches, restaurants, and vibrant entertainment.
Island Alternative: Koh Phangan's Laid-Back Luxury
If Samui feels too much in the spotlight, Koh Phangan offers a quieter take on island life. Just a short ferry ride from Samui, the island is now emerging as a serene yet sophisticated destination for property buyers. Think of it as Samui a few decades ago - with forested hills, secluded beaches and an evolving food and wellness scene.
Browse over 200+ listings on Koh Phangan, including elegant villas, private homes, and generous land plots for bespoke builds. Whether you're planning a tropical hideaway or a future investment, there's no shortage of inspiration here.
Beachfront Bliss : Live Where the Land Meets the Sea
With more than 3,200 km of coastline along the Andaman Sea and the Gulf of Thailand, it's no surprise that Thailand offers a wealth of waterfront living. Famous destinations like Hua Hin, Pattaya, Krabi, and many lesser-known coastal hideaways also have high-end villas and luxury condos, offering something for every beach lover. This Beachfront Properties for Sale in Thailand selection may have your dream home just a click away.
Beyond the Beach: A World of Possibilities
If your dream lifestyle leans towards a rural retreat or a vibrant city, Lazudi has it covered. Lazudi features over 17,000 properties for sale across Thailand, with expert teams on the ground to help you find the perfect fit - be it a holiday retreat, permanent home or wise investment.
*Source: Colliers, Radar Phuket Residential Market 2024
