Brief Overview
Peace & Living Public Company Limited is a premier Thai real estate developer specializing in low-rise residential properties, including single-detached houses, semi-detached houses, and premium townhomes. With over 30 years of experience, the company is recognized for its financial stability and its focus on creating peaceful, high-quality living environments under well-known brands such as CHER, CHERENE, CHEREA, and INNER PEACE.
Project Details
The development philosophy of Peace & Living centers on the concept of "Live your journey with PEACE of mind," emphasizing the creation of well-organized communities where residents can thrive in tranquility. Their projects are designed with a "Modern European Organic Architecture" or "Modern Spanish" aesthetic, blending functional interior spaces with elegant, timeless exteriors that resonate with modern families seeking both style and comfort.
Targeting the mid-to-high-end demographic, PEACE focuses on "Inclusive Society Connecting All Livings." This design ethos ensures that every project facilitates a diverse yet harmonious lifestyle, incorporating "Bridging Greenery" to weave nature throughout the residential zones. Their commitment to excellence has been validated by numerous industry accolades, including "Best Developer (Mid-range Housing)" and awards for architectural design at the PropertyGuru Thailand Property Awards.
Location/Information
PEACE strategically selects prime locations across Bangkok and its surrounding vicinities, particularly in high-growth areas such as Ratchaphruek, Rama 5, Watcharapol, Krungthep Kreetha, and Saimai. These sites are chosen for their excellent connectivity to major expressways (such as Chalong Rat and Udon Ratthaya) and mass transit lines (BTS Sukhumvit and MRT Pink Line), ensuring that residents enjoy a peaceful home life without sacrificing convenience for work or leisure.
Developer History
Founded on May 18, 1989, Peace & Living began as a private enterprise before successfully listing on the Stock Exchange of Thailand (SET). For over three decades, the company has maintained a stellar track record, notably navigating the 1997 economic crisis without any non-performing loans (NPLs)—a testament to their conservative and robust financial management.
Throughout its history, PEACE has delivered numerous successful projects, evolving from early developments like "The Exclusive" and "The Glamor" to its current flagship brands. Today, the company is led by a seasoned management team, including CEO Suthichai Poonlaptawee, who continues to drive the mission of delivering residences that serve as a true "sanctuary" for Thai families.
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